Understanding why we do stupid things, commit reckless acts, and even sometimes behave as seemingly rational beings.

We all do things that embarrass us, but some of us are also capable of heroic acts. This book helps us discover the principles of learning that shape our behavior (why we do some things and not others), and gives us a powerful tool to understand why we act the way we do: functional behavior analysis.

The principles of functional behavior analysis help us understand ourselves and change the things we do to ultimately change who we are.

Whether you want to change, start or quit a habit or help others to do so, this book is an introduction to what many consider to be the heart of psychology. A guide to understanding that there’s an explanation for even the strangest things we do.

An exciting journey that helps us understand that almost everything we believe about the world and ourselves is wrong.

Ramón Nogueras has a degree in Psychology from the University of Granada, a master’s degree in Human Resources Management from the ESNA Foundation and a master’s degree in HR Management and Third Generation Psychological Therapies (VIU). For more than a decade, he has been helping others to understand psychology, showcasing how exciting this science is, and calling out the enormous amount of fraud and pseudoscience that surrounds it. You can follow him on social networks and at sesgodeconfirmacion.substack.com.