What the top 1% of salespeople know… and the rest don’t.

Whether you are an entrepreneur, employee, freelancer, or manager, you sell every day: an idea, a project, a vision… And yet, no one has ever taught you how to sell without forcing, manipulating, or exhausting yourself.

What if the best way to sell was to stop trying to convince people? In this book, based on his successful HYPNOTIC method—followed by thousands of professionals and validated by companies such as Amazon, Notion, and Orange—Bastien Pélissier reveals a radical principle: customers don’t need to be convinced, they need to persuade themselves.

In this practical guide, with numerous real-life examples, you will learn how to effortlessly defuse all objections, trigger an irresistible desire to say yes to you, and use the emotional and cognitive mechanisms of the brain to better guide the decision. Whether you are a beginner or experienced, this book will change your view of sales—and perhaps even your relationship with influence.

Bastien Pélissier Passionate about sales and marketing, Bastien Pelissier has been training sales teams at major French-speaking companies for several years. He is the founder of L’académie des vendeurs Super conscients (The Super Conscious Salespeople Academy), which offers an accessible and effective approach to persuading and selling.